Active management for Minnesotans.
You work hard for what you've built. Why leave your portfolio to chance? You need active portfolio management that reads market signals, protects your downside, and doesn't just ride the market. It navigates it, like a well-captained boat through choppy waters.
*AUM and client count reflect Portfolio Medics, LLC, a registered investment adviser through which Adam Link provides investment advisory services as an Investment Adviser Representative. See full disclosures.
A Minnesotan who gets it
I live on a lake in northern Minnesota. I hunt. I fish. I understand what it means to work hard, plan ahead, and not take unnecessary risks with what you've built.
After a career in tech (three company exits, an IPO, and time as a Sr. Engineering Manager at Coinbase), I watched too many people lose fortunes because their "diversified index funds" dropped 30% when markets crashed. I knew there had to be a better way.
I built Fireweed Capital for fellow Minnesotans who question conventional wisdom. I hold a CFP® designation, a Doctorate in Computer Science, and I've personally invested in stocks, bonds, 500+ apartment units, real estate syndications, and nine angel investments. I understand that protecting what you've earned matters just as much as growing it.
Why Minnesotans choose active management
You didn't build what you have by taking unnecessary risks. Why start now?
Protect what you've built
Not losing money when markets drop is more valuable than capturing 100% of the upside. Our strategies aim to zig when markets zag, like knowing when to head to shore before the storm hits.
Read the signs
Markets flash warning signals just like the weather. Active management means reading those signals and positioning accordingly, not just hoping things work out.
Local roots, global expertise
I live here in northern Minnesota, on the lake, in the woods. But I've also worked in Silicon Valley, led teams at Coinbase, and bring that analytical approach to managing portfolios.
Why pay more for active management?
You don't buy the cheapest fishing gear or the bargain-bin rifle. You invest in quality because you know it matters when it counts. The same applies to your financial future. Quality management and downside protection have value that cheap index funds simply can't provide.
- Uncorrelated returns: we aim to perform differently than the market
- Consistent performance that aims to beat benchmarks
- Protection-focused: avoiding losses matters more than chasing max gains
- Direct access to a neighbor who lives right here in Minnesota
Active Management + Comprehensive Planning
Investment strategies that respond to market conditions, paired with planning that addresses your full financial picture.
Active Portfolio Management
Strategies designed to protect and grow your wealth. We read market signals and position accordingly: active management that responds to real conditions.
Tax Optimization
Proactive tax planning that goes beyond filing. I use advanced software to analyze your returns and find opportunities: Roth conversions, tax-loss harvesting, and strategies to keep more of what you earn.
Financial Planning
Retirement planning, tax strategies, estate planning, and insurance review. A comprehensive approach to help you pass on what you've built to the next generation.
Ready to protect and grow what you've built?
I'll ship you physical copies of my books "Index and Regret" and "Better Than Average" for free. No catch, just my perspective on why active management makes sense for folks like us.
Speaking & Media
Sharing insights at the intersection of tech and finance
FPA Annual Conference 2025
Breakout session speaker at the Financial Planning Association's flagship event
Financial PlanningFeatured on AWS Blog
How I led Coinbase's Cloud Center of Excellence to achieve significant cost optimization
Engineering LeadershipAWS re:Invent 2024
Presented "Scaling to new heights: Coinbase migrates to Amazon EKS and scales 10x"
Tech ConferenceDashCon 2020
Tech conference speaker on data and analytics
Tech ConferencePublished Books
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